Benefits that regional events provide
- Build a sense of connection among Auckland's diverse and regionally dispersed communities and special interest groups.
- Develop pride in and enjoyment of Auckland.
- Regional economic multiplier effects, i.e. audiences attracted to regional events will normally spend money on transport, kai and sometimes tickets and products associated with the event.
- Add to the vibrancy of life in Auckland with the diverse range of opportunities in a region-wide annual event calendar.
Check your eligibility for a Regional Events Fund Grant
To meet the criteria for a 'regional event' set out in the Events policy, an event:
- delivers regional objectives that the governing body sets
- helps to deliver on Auckland-wide strategies, such as strategies for sport and recreation, and arts and culture
- offers a distinctive event proposition for our region
- demonstrates that it draws from a regionally-distributed audience (for example, that the event appeals to a specific demographic or interest group throughout the Auckland region)
- demonstrates a size and scale that is regionally significant
- has a region-wide and possibly national profile (as demonstrated through media and wide public awareness)
- demonstrates that there will be clear benefits from coordinating decisions at a region-wide level (e.g. holding an event at many sites across our region to ensure regional distribution, attract sponsors, and market and promote the whole region).